Allow me to introduce myself…

My name is Michael Cohen, I am an Advertising student at the University of Florida. I was born and raised in Boca Raton, Florida. Some of my hobbies are Tennis, Pickleball, and Golf. I also like to draw, play guitar, travel, and play video games when I have free time. Growing up, advertising and graphic design, have been my lifelong passions.

After I graduated from high school, I did some freelance graphic design work during my first and second years of college. In July of 2020, I realized that I would thrive in an Advertising / Marketing career. During this time, I designed an actual prototype for the board game concept for Hasbro Inc. I directed and promoted the sales pitch for this board game concept from start to finish. I also participated in the editing of the sales pitch and presented the final sales pitch to Hasbro.

Advertising allows me to utilize both my creative and analytical strengths. In a business setting, I am always the one who thinks outside of the box. When I come across a creative task, I always allow the possibilities to be endless while completing the objective at hand. In an office environment, I am an ambitious devoted individual who ideally prefers to collaborate with others. The most fulfilling tasks for me, are the ones where I can engage with others to motivate and aid in any way possible. Moreover, I am a detail-oriented and goal-oriented person that strives to accomplish the most effective results. When a new task is introduced that I have no knowledge or experience in, I adapt to the situation that is given to me. I execute this by gathering research and educating myself or I find alternative options to complete what is being asked of me.

As I progressed in my high school and college courses, I received several certifications in various computer and graphic design software. The following computer program certifications that I currently hold are for Adobe Photoshop, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Google Analytics for Beginners. I have additional experience in Fundraising, Public Relations, GIPHY, Flipsnack, Visual Arts, Education, and Philanthropy.

After I receive my Bachelor of Science Degree in Advertising and graduate from the University of Florida, I immediately wish to start my career. My ideal workplace would either be an advertising or a marketing agency. If I were to pursue a career at an advertising agency, I would like to start my career as an Art Director. Then, diligently work my way up to be promoted to the Creative Director of an advertising agency. Where I can participate in both Graphic Design and Copywriting.

My dream job position would either be the creative director of my own advertising / marketing agency. I would be open and grateful to pursuing either career path. In terms of where I envision myself in the future, I am going to be open-minded and receptive as possible to either career path. I yearn to gain more experience and to become the version of myself. This will allow me to thrive and be successful!

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